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PR & COMMUNICATION PLANS
Lounge Underwear #feelyourbreast Campaign Proposal
As a part of my second year at University, I studied PR Planning and Delivery, where we created a PR Campaign in response to a brief. You can find my proposal on the right. Grade Achieved: 71% (First Class)

Client Brief:

Focus- develop ideas for the #FeelYourBreast campaign

 

Timing- campaign to land October 2023

 

Background- Since launching in 2015 in the living room of our co-founders, Lounge has been on one incredible journey. Empowering women worldwide, redefining beauty standards and paving the way for all things Comfort Made Sexy is our mission.

 

It all started in the Lounge of co-founders and couple, Dan and Mel. The perfect combination of a business brain and creative soul built the foundations for a brand that would change the game. It was time to introduce Comfort Made Sexy to the world and so, our classic Triangle Set design was born.

 

In 2016, the couple launched the brand officially and were on a mission to expand with the creation of Lounge Apparel and more underwear sets. In 2019, we celebrated our 3rd Birthday Sale and branched out a whole new arm of the brand, Lounge Swim. We also kickstarted one of our biggest campaigns to date, #FeelYourBreast. The past year has seen us proudly taking our first steps on our sustainability journey with our Bamboo Triangle.

 

Campaign- This year, we are trying to climb new heights with more innovative Comfort Made Sexy & campaigns that inspire women worldwide. #FeelYourBreast is a core campaign for Lounge and we want to make 2023 our biggest year yet. But what should we do? Comfort Made Sexy is our ultimate mission and we are looking for fresh ideas, from traditional to influencer outreach, to make 2023 our most successful #FeelYourBreast campaign yet.

O'Neill's Pub St Patrick's Day Communication Plan
As a part of my final year at University, I studied Communications Management, where we created a Communications plan for a live client in response to a brief and verbally pitched the plan to an audience. You can find my plan below. Grade Achieved: 76% (First Class)

Client Brief:

Background- O’Neill’s is a place for great craic with live music, live sport and hearty food. You can find the pub and bar chain in the centre of towns and cities across the UK. Known for its Irish-themed branding St Patrick’s Day is one the biggest days of the year for O’Neill’s.

 

Every year, at a site level, there are events including live music, Irish dancing performances, live sport and drink promotions. There will be drinks offers in the week leading up to, and including St Patrick’s Day, as well as live sport being shown live as normal.

 

Focus for communications moving forward- Irish-themed pub and bar chain O’Neill’s wants to use St Patrick’s Day to promote its brand. O’Neill’s wants a communications plan that will drum up excitement in the lead-up to the big day, and result in higher numbers of people coming into their sites across the UK on St Patrick’s Day 2024.

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